What is Integrated Communication?
In jargon, the set of communication strategies that an entity employs to improve its social and economic position.
What is Integrated Communication for Irradia?
It is a way to practice and study communication by combining theory with the physical experience – organic, sensory, cognitive – of the phenomenon, interweaving storytelling, dialogic and contact practices to foster relational awareness, conscious creativity and constructive, fair, caring interaction between humans, non-humans and the environment.